Tuesday, September 20, 2011


This weekend (24 & 25 September) 85 Australian Beauty Bloggers are invading Sydney to celebrate IMATS and a weekend packed full of beauty fun that is the Australian Beauty Bloggers Weekend (ABBW).

The first of its kind, the ABBW will be a weekend full of beauty shopping, media events, master classes, PR and brand networking and much more – basically a beauty bloggers delight. 

After almost turning green with envy from all the Twitter buzz under the hashtag #ABBW2011, I joined the wait list with my fingers crossed and was thrilled to receive a last minute invite.

Now with only a few days until the weekend, I’m making last minute preparations (Blog Business Cards..check, Hair Appointment…check, Spray Tan Appointment..check) and I cannot wait to meet some of my fave beauty bloggers and share my experience on Beauty Soiree.

For those beauty lovers that will be in Sydney this weekend make sure you make a bee-line for IMATS (International Make-up Artistry Trade Show) which will be held on both Saturday 24 & Sunday 25 September at the Sydney Convention Centre.  The event will include an array of beauty exhibitors: Illamasqua, Inglot, MAC, MUFE, Napoleon Perdis (just to name a few) and will be host to amazing speakers including Napoleon Perdis, Elessa Jade of Pursebuzz.com and Nicole Thomson of MAC.

This will be my first time attending IMATS and I’m so excited to be able to share it with fellow beauty lovers.

Also want to give a huge thank you to Kimmi from The Plastic Diaries and Jacie from You've Got Nail who are the brain child's behind the ABBW and have put an amazing amount of their personal time into making this weekend possible.


  1. I am so jealous! I want to go. You will have to do a post/take lots of pictures to show us what we missed out on.


  2. It would of been great to catch up with you both aswell - Maybe next year? Stay tuned, I'll do my best to take lots of photos and I'm sure there will be a few posts following the weekend.

  3. Aww I didnt know you were on the waitlast- glad you got on in the end, lovely to meet you IRL xx

  4. @Me, my best and I - I was very lucky ;) It was very lovely to meet you as well. Great to finally put faces to all the wonderful blogs we follow.