So the three month expiry date was well and truly up and my Maybelline The Falsies mascara had definitely seen better days. After I couldn’t stand a clumpy application anymore I hit the shops with a brand new mascara in my sights.
Although I loved my Falsies, I was captivated by the shiny new display for L’Oreal’s version of a false lash effect mascara, Lash Architect 4D.
Any blackest black mascara lover would understand my devastation after I had arrived home and ripped into the packaging to discover I have purchased BROWN instead of black – however, after I got over my initial reaction and tried it on for size I discovered that brown isn’t so bad after all, in fact I quite like the soft natural look it gives to my eyes.
New Lash Architect 4D mascara builds captivating lashes with each and every brush stroke by providing volume, length, texture and curl!
It is the exceptionally long, rigid nylon fibres in the formula that build volume and instantly make lashes appear longer. Whilst it is the mascara’s unique brush with its combination of flat sides and ergonomic curve that create the ultimate “false lash” look.
The mascara wand is quite unique as its a slight twisted shape – user beware: while this unique wand was created to ensure an even coat to all lashes it also collects quite a bit of product in some areas that can cause clumping and annoying smudges. However, I have tackled this problem by applying it with my head tilted right back while using the old “wiggle and lift” method.
The packaging is also a marvel; its silver sleek tube which resembles a modern architectural design adds a certain desire to the mascara as I felt the need to try this based on looks alone.